Terminus Data Studio delivers intent and engagement data, combined with your CRM data, to provide predictive account identification, audience creation, and prioritization.
Embedded Intent Powered by Bombora delivers Bombora Company Surge® natively within Data Studio, so marketers can easily:
Create audiences with specific combinations of intent, engagement, and firmographic features.
Action intent signals quickly with multi-channel advertising.
Deliver intent trends to sales via Account Insights in Salesforce.
Once their topic selection has been configured, Terminus customers will be able to view “Intent Topic” as well as “Last Intent Date” in the Data Studio reporting table, and “Intent Topic” and “Last Intent Surge” as global filters.
See it in Action
Features
Predictive Account Identification
Audience Creation
Prioritization
Integration Diagrams
Data
Account Hub
Account Hub
Data
Prioritization
Prioritization
Advertising
Advertising
Reporting
Reporting
Account-based Marketing
Account-based Marketing
Installation Instruction
Please reach out to your Terminus Customer Success Manager or Onboarding Specialist to ensure this feature has been enabled for you.
Once you’ve confirmed that this feature has been enabled, you can access the Bombora configuration setup page by navigating to User > Configuration > Bombora Intent. There you will be able to search for new intent topics, and view your previously selected topics.
To add new topics, you will select the button next to the topic name. Similarly, you can remove topics by selecting the button under the "Selected Topics" section. Once your adjustments have been made, you will scroll down and select "Save."
