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Bombora

Bring Bombora's industry-leading intent data into Terminus

Filters

Intent
Data & Measurement

Description

Terminus Data Studio delivers intent and engagement data, combined with your CRM data, to provide predictive account identification, audience creation, and prioritization.

Embedded Intent Powered by Bombora delivers Bombora Company Surge® natively within Data Studio, so marketers can easily:

  • Create audiences with specific combinations of intent, engagement, and firmographic features.
  • Action intent signals quickly with multi-channel advertising.
  • Deliver intent trends to sales via Account Insights in Salesforce.

Once their topic selection has been configured, Terminus customers will be able to view “Intent Topic” as well as “Last Intent Date” in the Data Studio reporting table, and “Intent Topic” and “Last Intent Surge” as global filters.

See it in Action

Features

Predictive Account Identification

Audience Creation

Prioritization

Data permissions

Data
Bombora
Bombora
Data

Prioritization

Prioritization

Advertising

Advertising

Reporting

Reporting

Installation Instruction

Please reach out to your Terminus Customer Success Manager or Onboarding Specialist to ensure this feature has been enabled for you. 

Once you’ve confirmed that this feature has been enabled, you can access the Bombora configuration setup page by navigating to User > Configuration > Bombora Intent. There you will be able to search for new intent topics, and view your previously selected topics. 

To add new topics, you will select the 
button next to the topic name. Similarly, you can remove topics by selecting the
button under the "Selected Topics" section. Once your adjustments have been made, you will scroll down and select "Save."

Filters

Intent
Data & Measurement