Terminus’ integration with LinkedIn enables mutual customers to easily launch, optimize, and report on account-based marketing efforts on LinkedIn. B2B marketers can use Terminus Account Lists to reach up to 10K accounts using any of LinkedIn’s ad formats and report on the impact of the campaigns alongside other Terminus channels. Specific integration benefits include improved target account data and matching, campaign-level reporting, and support for all LinkedIn ad formats.
Improved account matching and targeting
Target up to 10,000 accounts per campaign with a 95%+ match rate of Terminus accounts to LinkedIn companies.
Customers can view LinkedIn ad campaigns alongside other campaigns directly in Terminus, enabling users to measure their program results all in one place.
Support for all LinkedIn ad types
Mutual customers can use all LinkedIn ad formats including Sponsored Content, video ads, Lead Gen Forms, and more. Customers can leverage the native tools within LinkedIn Campaign Manager using Terminus Account Lists.